marketing ploy
noun
: something that people who are selling a product use to make people want to buy the product
Examples of marketing ploy in a Sentence
Recent Examples on the Web
Pressley and Warren in the end failed to muster enough votes to stop the military strikes against Iran, but their marketing ploy to address their constituents at home worked.
—
Joe Battenfeld, Boston Herald, 7 Mar. 2026
Could this decidedly weird video somehow be some kind of 3D chess, outrage bait marketing ploy?
—Sam Stone, Bon Appetit Magazine, 6 Mar. 2026
Do dogs really need jackets, or is dog clothing all a marketing ploy?
—Jane Sykes, Washington Post, 27 Jan. 2026
Although the Ripken card launched many conspiracy theories as to whether the inclusion of its vulgar phrase was truly a mistake or a Fleer marketing ploy, there is a long history of errors making it through quality control in sports card production.
—Tyler Holzhammer, New York Times, 6 Jan. 2026
The industry at large has even leaned into that factor as a marketing ploy.
—Maya Georgi, Rolling Stone, 30 Dec. 2025
Seen in this light, hoteliers may realize that in an industry built on trust, recognition cannot be boxed as a marketing ploy.
—Ascend Agency, Oc Register, 21 Oct. 2025
But high trade-in prices for last year’s tech is a marketing ploy that should be ignored.
—Janhoi McGregor, Forbes.com, 10 Sep. 2025
Argus analyst Joseph Bonner said the movie's in-theater run can be seen more as a marketing ploy than a way to drive revenue.
—Alex Harring, CNBC, 25 Aug. 2025
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Joe Battenfeld, Boston Herald, 7 Mar. 2026
Could this decidedly weird video somehow be some kind of 3D chess, outrage bait marketing ploy?
—Sam Stone, Bon Appetit Magazine, 6 Mar. 2026
Do dogs really need jackets, or is dog clothing all a marketing ploy?
—Jane Sykes, Washington Post, 27 Jan. 2026
Although the Ripken card launched many conspiracy theories as to whether the inclusion of its vulgar phrase was truly a mistake or a Fleer marketing ploy, there is a long history of errors making it through quality control in sports card production.
—Tyler Holzhammer, New York Times, 6 Jan. 2026
The industry at large has even leaned into that factor as a marketing ploy.
—Maya Georgi, Rolling Stone, 30 Dec. 2025
Seen in this light, hoteliers may realize that in an industry built on trust, recognition cannot be boxed as a marketing ploy.
—Ascend Agency, Oc Register, 21 Oct. 2025
But high trade-in prices for last year’s tech is a marketing ploy that should be ignored.
—Janhoi McGregor, Forbes.com, 10 Sep. 2025
Argus analyst Joseph Bonner said the movie's in-theater run can be seen more as a marketing ploy than a way to drive revenue.
—Alex Harring, CNBC, 25 Aug. 2025
Cite this Entry
“Marketing ploy.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/marketing%20ploy. Accessed 15 Mar. 2026.
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