marketing ploy
noun
: something that people who are selling a product use to make people want to buy the product
Examples of marketing ploy in a Sentence
Recent Examples on the Web
And while some industry experts have questioned whether Anthropic’s claims of too-powerful AI technology were a marketing ploy, even some of the company’s sharpest critics have suggested that Mythos might represent a further advancement in AI.
—
Josh Boak, Los Angeles Times, 17 Apr. 2026
Ultimately, even if the most fantastical dreams of recursive self-improvement turn out to be little more than a marketing ploy, marginal improvements in automating research are likely to further accelerate the pace of AI development.
—Matteo Wong, The Atlantic, 3 Apr. 2026
But the latest release from Shudder and Independent Film Company — a witchy satire starring Lili Reinhart, Victoria Pedretti, Lola Tung, and Alexandra Shipp, set inside an ethereal Texas shopping mall — just fell prey to a familiar marketing ploy.
—Alison Foreman, IndieWire, 31 Mar. 2026
Some bakeries saw the review as a marketing ploy.
—Ryan Brennan, Charlotte Observer, 9 Mar. 2026
Pressley and Warren in the end failed to muster enough votes to stop the military strikes against Iran, but their marketing ploy to address their constituents at home worked.
—Joe Battenfeld, Boston Herald, 7 Mar. 2026
Could this decidedly weird video somehow be some kind of 3D chess, outrage bait marketing ploy?
—Sam Stone, Bon Appetit Magazine, 6 Mar. 2026
Although the Ripken card launched many conspiracy theories as to whether the inclusion of its vulgar phrase was truly a mistake or a Fleer marketing ploy, there is a long history of errors making it through quality control in sports card production.
—Tyler Holzhammer, New York Times, 6 Jan. 2026
The industry at large has even leaned into that factor as a marketing ploy.
—Maya Georgi, Rolling Stone, 30 Dec. 2025
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Josh Boak, Los Angeles Times, 17 Apr. 2026
Ultimately, even if the most fantastical dreams of recursive self-improvement turn out to be little more than a marketing ploy, marginal improvements in automating research are likely to further accelerate the pace of AI development.
—Matteo Wong, The Atlantic, 3 Apr. 2026
But the latest release from Shudder and Independent Film Company — a witchy satire starring Lili Reinhart, Victoria Pedretti, Lola Tung, and Alexandra Shipp, set inside an ethereal Texas shopping mall — just fell prey to a familiar marketing ploy.
—Alison Foreman, IndieWire, 31 Mar. 2026
Some bakeries saw the review as a marketing ploy.
—Ryan Brennan, Charlotte Observer, 9 Mar. 2026
Pressley and Warren in the end failed to muster enough votes to stop the military strikes against Iran, but their marketing ploy to address their constituents at home worked.
—Joe Battenfeld, Boston Herald, 7 Mar. 2026
Could this decidedly weird video somehow be some kind of 3D chess, outrage bait marketing ploy?
—Sam Stone, Bon Appetit Magazine, 6 Mar. 2026
Although the Ripken card launched many conspiracy theories as to whether the inclusion of its vulgar phrase was truly a mistake or a Fleer marketing ploy, there is a long history of errors making it through quality control in sports card production.
—Tyler Holzhammer, New York Times, 6 Jan. 2026
The industry at large has even leaned into that factor as a marketing ploy.
—Maya Georgi, Rolling Stone, 30 Dec. 2025
Cite this Entry
“Marketing ploy.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/marketing%20ploy. Accessed 24 Apr. 2026.
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