marketing ploy
noun
: something that people who are selling a product use to make people want to buy the product
Examples of marketing ploy in a Sentence
Recent Examples on the Web
Argus analyst Joseph Bonner said the movie's in-theater run can be seen more as a marketing ploy than a way to drive revenue.
—
Alex Harring, CNBC, 25 Aug. 2025
The marketing ploy of the open mic experience was a given.
—Ime Ekpo, Forbes.com, 12 Aug. 2025
The seven hills idea was developed in as a marketing ploy in the 1880s, comparing Cincinnati to a more glamorous Rome, another City of Seven Hills.
—Erin Couch, The Enquirer, 2 July 2025
Every sports league is better with a bad guy, and Reese subtly demeaning Clark is a brilliant marketing ploy.
—Mac Engel, Fort Worth Star-Telegram, 29 May 2025
The 76 gasoline brand, after all, evokes the patriotism of 1776 — a clever marketing ploy.
—Sammy Roth, Los Angeles Times, 29 May 2025
But baseball is all about making money, and MLB’s City Connect marketing ploy is just another cash grab that all teams employ except the New York Yankees and Athletics.
—Paul Sullivan, Chicago Tribune, 1 May 2025
Most of the new openings, then, are both hotel and residences combined, meaning the former acts as much as a marketing ploy as a moneymaker.
—Mark Ellwood, Robb Report, 28 Mar. 2025
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Alex Harring, CNBC, 25 Aug. 2025
The marketing ploy of the open mic experience was a given.
—Ime Ekpo, Forbes.com, 12 Aug. 2025
The seven hills idea was developed in as a marketing ploy in the 1880s, comparing Cincinnati to a more glamorous Rome, another City of Seven Hills.
—Erin Couch, The Enquirer, 2 July 2025
Every sports league is better with a bad guy, and Reese subtly demeaning Clark is a brilliant marketing ploy.
—Mac Engel, Fort Worth Star-Telegram, 29 May 2025
The 76 gasoline brand, after all, evokes the patriotism of 1776 — a clever marketing ploy.
—Sammy Roth, Los Angeles Times, 29 May 2025
But baseball is all about making money, and MLB’s City Connect marketing ploy is just another cash grab that all teams employ except the New York Yankees and Athletics.
—Paul Sullivan, Chicago Tribune, 1 May 2025
Most of the new openings, then, are both hotel and residences combined, meaning the former acts as much as a marketing ploy as a moneymaker.
—Mark Ellwood, Robb Report, 28 Mar. 2025
Cite this Entry
“Marketing ploy.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/marketing%20ploy. Accessed 12 Sep. 2025.
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